think like a freak book coverReviewed by Poppy Johnson

Think Like a Freak is the sequel to Freakonomics and SuperFreakonomics. The book provides readers with advice on revolutionizing one’s thinking to clarify thought processes, problem solve, and reform business models to move a business toward prosperity. The idea of thinking like a “freak” is actually meant to be a positive thing–it is the out of the box realism that makes the world go around. The book’s nine chapters cover what it means to think like a freak, the impact of words, problem-solving techniques, finding the root cause of a problem, thinking like a child, reviewing incentives, the theory of false positives, persuasion techniques and the upside to quitting.

Steven D. Levitt and Stephen J. Dubner use an interesting mix of real life scenarios, hypothetical questions, examples from history and contemporary name brand companies to explain the genius behind their theories. A section at the end also offers notes and follow up information for all referenced chapters so that the reader will have no trouble finding information later on.

Think Like a Freak is successful in combining an interesting mix of stories, puns, historical whimsy and relevant information for anyone interested in finding new tools for gaining an advantage in business. Thinking clearly is an old concept but the authors show how applying new techniques to solve business related problems can result in real solutions. The book is highly recommended for readers who want to excel in business. It could also be used to help managers train others to think clearly in work related situations.

Rating: ★★★★★ 

After a decade of working in several NYC law departments and teaching, Poppy decided she enjoyed writing full-time. She currently works as a freelance writing consultant, and lives with her husband and sons on the East Coast.

Review copy was provided free of any obligation by HarperCollins Publishers. No monetary or any other form of compensation was received.