online marketing for busy authors book coverReviewed by Poppy Johnson

Fauzia Burke, the author of Online Marketing for Busy Authors, is an entrepreneur herself, who started a digital branding and online publishing house for book authors (many of whom are A-list celebrities and actors). Her book includes tips, call-outs, surveys and questionnaires, advice, ideas and suggestions for anyone interested in promoting a book online. The book goes into details on all aspects of book promotion, and covers all online tools necessary for getting the word out about your work product (such as Google Analysis, Facebook, Twitter, etc.).

Burke discusses the three phases of online marketing for authors. The first phase is becoming organized and developing a personal brand, knowing your goals and learning business priorities. The second phase is developing a strategic online marketing plan and a client list, and deciding on whether blogging will work for your business, as well as choosing a relevant social media outlet to grow your business. The third phase is reviewing, monitoring and adjusting any promotion of your business online. The goal is to find your specific audience, meet their needs and create a community of people interested in buying whatever product or service you are selling–whether locally or globally.

Online Marketing for Busy Authors is a good place to start for anyone who has a book and who is serious about gaining profits from a writing career. I would support buying this book for starters, then going online as well and reading up topics relevant to your personal book project. There is no one way to promote a writing project, sell a book, or create an online presence–it is specific to the author, and only limited by the author’s imagination.

After a decade of working in several NYC law departments and teaching, Poppy decided she enjoyed writing full-time. She currently works as a freelance writing consultant, and lives with her husband and sons on the East Coast.

Review copy was provided free of any obligation by Berrett-Koehler Publishers. No monetary or any other form of compensation was received.