Fauzia Burke, the author of Online Marketing for Busy Authors, is an entrepreneur herself, who started a digital branding and online publishing house for book authors (many of whom are A-list celebrities and actors). Her book includes tips, call-outs, surveys and questionnaires, advice, ideas and suggestions for anyone interested in promoting a book online. The book goes into details on all aspects of book promotion, and covers all online tools necessary for getting the word out about your work product (such as Google Analysis, Facebook, Twitter, etc.).
Burke discusses the three phases of online marketing for authors. The first phase is becoming organized and developing a personal brand, knowing your goals and learning business priorities.