Christopher Johnson’s knowledge as a linguist and expert verbal branding consultant is put to use in Microstyle: The Art of Writing Little. The guide sets out to help ordinary people understand how to write effectively in a world of Facebook status updates, Twitter feeds, and blogs.
Microstyle is organized into four main categories of language convention: Meaning, Sound, Structure, and Social Context. Each section contains a brief introduction into the category to familiarize the reader and then breaks into smaller chapters that describe finer details within the category like “Tap into Metaphor” and “Use Grammar Expressively.” Johnson’s writing style throughout these sections and chapters is conversational, well supported, and realistic. These characteristics help make this guide transcend the inherent problem with most style guides—they are boring and hard to follow.
With most style guides I’ve used as an