Bold: How to Be Brave in Business and Win by Shaun Smith and Andy Milligan highlights successful companies from various industries. This is very valuable information for anyone interested in leadership or management at any company. Leaders tend to have the same personality traits in common, such as being tenacious or persevering when there is little hope of success. Leaders also need to learn from the mistakes of others, and that information is priceless especially when a manager is able to learn a new strategy from someone else’s blunders.
Bold also showcases the company leaders themselves as they express their strategies in first person accounts in each chapter. Some of companies featured in the book are : Virgin Galactic, Oz, AirAsia X, Chilli Beans, Zappos.com, Burberry, the Geek Squad and others. The book features pull outs, color photos,