71s0K1x756LReviewed by Poppy Johnson

Businesses are in existence to be profitable and generate revenue. Most everyone will agree to this premise. Most managers have meetings to discuss company business, review issues of concern, and decide how to take the organization to the next level of profitability. Unfortunately, these meetings are usually ineffective at best because managers are often ill equipped in the skills of effective communication. Meetings are part of the workday at most businesses, and no one gets to a higher position without spending dozens of hours in meetings. I challenge you to make a phone call right now to the highest paid executive you know, and I guarantee that that person will most likely be in a meeting.

Meetings make the world go around. But some businesses in general and managers specifically notoriously waste time with meetings–through ineffective communications within (and outside of) the organization. This time wasting is a waste of money as well, and the book Moments of Impact by Ertel and Solomon is geared towards showing organizations how to harness their resources to become more organized, collaborative and eventually, more profitable.

A moment of impact for a business is when strategic conversations (a.k.a. meetings) are crafted within an organization to allow stakeholders (people at the meeting) to engage in problem solving techniques (talk) without wasting time on non-productive conversations (wasted words, thoughts or actions). Simply put, these new strategies will (or could) change the way businesses are run forever. Instead of talking about talking, managers can collaborate with a pointed and focused processes to save time, energy and resources to get the job done (or finally learn how to accomplish the company’s goals).

The book contains diagrams of business models, matrices, and business theories. It also explains the benefits of an organization that is committed to working towards implementing adaptive change and utilizing impact and energy to propel the organization to new and more productive levels. The moment of impact is definitely an “aha” moment for an organization’s managers, but it is more than thinking out of the clichéd box. The lessons learned in this book are meant to be explored by the team members to figure out how to change initiatives to move forward towards prosperity (making more money). This book is highly recommended for anyone with a business, for managers and executives who want to run more effective meetings and for anyone just starting out in the workforce who may want to know how a business can be creative in problem-solving techniques.

Rating: ★★★★★ 

After a decade of working in several NYC law departments and teaching, Poppy decided she enjoyed writing full-time. She currently works as a freelance writing consultant, and lives with her husband and sons on the East Coast.

Review copy was provided free of any obligation by Simon & Schuster. No monetary or any other form of compensation was received.