Reviewed by Vera Pereskokova (Luxury Reading)

Julia Bailey left a corporate career to raise her two young sons, but soon her desire to provide her children with healthy, wholesome food choices turned into a desire to provide these choices to toddlers everywhere. Slaving away in a rent-a-kitchen with her employee – and welfare-success-story – Marta, Julia churns out organic snacks with names like Muffet and Give Peas a Chance for her start-up company, Julia’s Child. And while her concoctions are a success with health-minded moms all over Brooklyn, Julia can barely make ends meet and dreams of making it big time, i.e. being stocked at the holy grail – Whole Foods.

When Whole Foods finally calls, Julia is ecstatic. However, larger orders also require longer days, reliable distribution, financing, and the list goes on. Before long, Julia and Marta are running ragged, trying to keep everything afloat. And Julia still has two little kids and a very patient husband waiting for her attention at home. Despite her best intentions, something has got to give…

Julia’s Child opened up a whole new world to me, one I only suspected existed. I enjoy healthy food, but I am by no means a health nut and don’t go out of my way to buy organic, cage-free, free-range, locally sourced – or whatever other terms are out there – food. Sarah Pinneo’s witty writing – and her background as a food journalist – gave me a new awareness of this growing food trend.

There were several secondary story lines that had abrupt endings instead of being fleshed out, and not for the lack of page space; the book could have easily been longer (it’s a very quick read). At times, it felt as if the plot too conveniently revolved around Julia and Julia alone, with everything and everyone else falling by the wayside. Despite these minor pitfalls, I enjoyed every page and my mouth dropped every time I read about something like chicken pox parties, where unvaccinated children were invited to the home of an infected child in order to be exposed to the disease early on.

All in all, Julia’s Child is not perfect, but it’s definitely very fun.

Rating: ★★★½☆ 

Review copy was provided free of any obligation by Plume. No monetary or any other form of compensation was received.