9781451612592_p0_v1_s260x420Reviewed by Alysia George

Years ago I read the Dale Carnegie classic, How to Win Friends and Influence People. Originally published in 1936, this timeless, easy to follow communication how-to guide is still studied and used widely almost 100 years later. Dale Carnegie courses are popular in the business world, and have a practical application for anyone to use in everyday life. They are particularly known for helping people become comfortable with public speaking. How to Win Friends and Influence People is full of easy to follow, common sense advice that, for whatever reason, doesn’t come naturally to most people, yet works wonders when trying to communicate with anyone, in any situation.

I was excited to see a modern take on the classic, How to Win Friends and Influence People in the Digital Age, by Dale Carnegie and Associates. Considering that Dale Carnegie passed away over half a century ago, in 1955, and this book was published in 2011, please note the “& Associates” that has been added to his name as author. As I understand it, Dale Carnegie & Associates, Inc., founded in 1912, is an organization that uses the original ideas of Carnegie to work with companies and teach his principles. Therefore, this book is a re-working of the original Dale Carnegie book, with some new parts added in by the Associates. On the inside cover it notes “with Brent Cole”, and while his role in the book is unclear, I’m assuming he has written in the additions with the approval of the Associates.

Social media is a big part of my life, and the wave of the future as far as advertising and communication go. I don’t believe it’s going anywhere, and in fact, I firmly believe it’s only going to keep getting bigger and more pervasive. As such, I was very interested in reading an updated version of this communications masterpiece. There is no question that this book is still relevant, and I was not disappointed in its original ideas and principles. However, it was a bit lacking in new material. Don’t get me wrong – I loved the book, and have the red underlining throughout my copy to prove it. It is full of insightful wisdom and everyone should read it. But I was hoping for more in terms of the “Digital Age.” What I found was mostly original material, with some updated examples and personal stories, and brief add-on sections incorporating digital media. I would still highly recommend it, and I’m giving it a 5 star rating based on its core, but I felt a bit let down that it wasn’t more focused on the Digital Age.

Rating: ★★★★★ 

Alysia lives in Metro Detroit with her husband and four children. She writes about family life, parenting issues, and other things of interest to her on her blog, Michigal.

Review copy was provided free of any obligation by Simon & Schuster. No monetary or any other form of compensation was received.