Fashion Unraveled takes the reader through the back door of the glamorous fashion industry. The book is essentially a step-by-step introduction on how to get started in the business, offering case studies, blank forms and detail sheets, practical guides for discussion, questionnaires, cut sheets, tips on defining a market and couture advice. It also goes over customers, production, design philosophy, press releases, look books, websites and more.
Fashion Unraveled advises the budding fashion designer on how to use the Internet as a marketing tool. The new fashion maven will learn everything there is to know on setting up a fashion blog, what it means to use SEO content, and the best ways to use self promotion to get a foot in the door of the fashion business.
The book goes on to cover a laundry list of the basics of financial information, product safety, regulations, protecting your work product, costs, budgeting and goes over general accounting principles. I particularly enjoyed this section because people new to the fashion industry may assume that it is all about glamour and looking fabulous at all times. But alas, financial projections, break even points and exit strategies are all necessary to understand, implement and develop if a person is truly interested in creating a viable product line.
Fashion Unraveled is a great starter book for anyone serious about fashion.
For more information on Jennifer Matthews and her work, see www.fashionunraveled.com and www.porcelynne.com.
After a decade of working in several NYC law departments and teaching, Poppy decided she enjoyed writing full-time. She currently works as a freelance writing consultant, and lives with her husband and sons on the East Coast.
Review copy was provided free of any obligation by East Bay Fashion Resource. No monetary or any other form of compensation was received.